On March 22nd, 2013, controversy sparked when Rev. Evan Dolive posted the letter he wrote to Victoria Secret begging them to cancel their new "Bright Young Things" sexy lingerie line said to be targeted towards 13 and 14 year old girls. He writes:
Recently I read an article [from The Black Sphere] that Victoria’s Secret is launching a line of underwear and bras aimed at middle school aged children. The line will be called “Bright Young Things” and will feature ” lace black cheeksters with the word “Wild” emblazoned on them, green and white polka-dot hipsters screen printed with “Feeling Lucky?” and a lace trim thong with the words, “Call me” on the front.”Euw, me too. Last night, after a slew of negative protesting comments on Victoria's Secret's facebook, they deleted them and pinned this announcement to the top:
As a dad, this makes me sick.
In response to questions we recently received, Victoria’s Secret PINK is a brand for college-aged women. Despite recent rumors, we have no plans to introduce a collection for younger women. “Bright Young Things” was a slogan used in conjunction with the college spring break tradition.It's easy for Victoria's Secret's PR people to skew their messaging to however they like, so I decided to find out just what was going on.
I found the above ad on their facebook. It's true, "Bright Young Things" is part of their College PINK promotions. Nonetheless, we all know the trickle down effect where products supposedly projected towards college students evoke the envy of high school and jr. high kids. Do kids wish they were older? Is there such thing as a website called Google? Half the work is already done for them! Boom! Double the sales!
